Dr. Cécile Valantin
Dr. Cécile Valantin
Cécile Valantin is a clinical psychologist with a doctorate, raised in France and having lived in London, Tokyo, and Hong Kong for many years. She practised privately in Hong Kong for seven years and now offers adult therapy in Paris and online, in English and French, specialising in stress, depression, anxiety, relationships, and trauma.
Client
Dr. Cécile Valantin
Dr. Cécile Valantin
Year
2023
Category
Visual Identity
Background
Background
The project required a distinctive logo design that symbolises the calm, transformative effect of psychological therapy, using the butterfly as the primary motif to evoke serenity and personal growth.
The project required a distinctive logo design that symbolises the calm, transformative effect of psychological therapy, using the butterfly as the primary motif to evoke serenity and personal growth.
Background
The project required a distinctive logo design that symbolises the calm, transformative effect of psychological therapy, using the butterfly as the primary motif to evoke serenity and personal growth.
Solution
Solution
The logo centres on a graceful butterfly form, rendered in soft pine green and pale gold to create a serene and harmonious atmosphere. The full visual guidelines include: precise logo usage rules, a refined colour palette (pine green, pale gold, soft neutrals), typography, and detailed image selection suggestions — prioritising soft-focus natural textures, gentle light gradients, and organic forms — to reinforce a calm, trustworthy, and healing identity across all applications. This cohesive system ensures the brand feels consistently reassuring and emotionally supportive.
The logo centres on a graceful butterfly form, rendered in soft pine green and pale gold to create a serene and harmonious atmosphere. The full visual guidelines include: precise logo usage rules, a refined colour palette (pine green, pale gold, soft neutrals), typography, and detailed image selection suggestions — prioritising soft-focus natural textures, gentle light gradients, and organic forms — to reinforce a calm, trustworthy, and healing identity across all applications. This cohesive system ensures the brand feels consistently reassuring and emotionally supportive.
Solution
The logo centres on a graceful butterfly form, rendered in soft pine green and pale gold to create a serene and harmonious atmosphere. The full visual guidelines include: precise logo usage rules, a refined colour palette (pine green, pale gold, soft neutrals), typography, and detailed image selection suggestions — prioritising soft-focus natural textures, gentle light gradients, and organic forms — to reinforce a calm, trustworthy, and healing identity across all applications. This cohesive system ensures the brand feels consistently reassuring and emotionally supportive.
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More Works More Works
Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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