HKU Multimedia and Machine Learning Laboratory
HKU Multimedia and Machine Learning Laboratory
HKU MMLab (Multimedia and Machine Learning Laboratory) is a research lab at The University of Hong Kong, focusing on cutting-edge multimedia technologies, machine learning, and interdisciplinary innovation in digital media and AI applications.
Client
HKU
HKU
Year
2023
Category
Visual Identity
Background
Background
The lab required a distinctive, modern logo that reflects its forward-thinking identity, blending creativity in multimedia with the precision of machine learning, while standing out in an academic environment.
The lab required a distinctive, modern logo that reflects its forward-thinking identity, blending creativity in multimedia with the precision of machine learning, while standing out in an academic environment.
Background
The lab required a distinctive, modern logo that reflects its forward-thinking identity, blending creativity in multimedia with the precision of machine learning, while standing out in an academic environment.
Solution
Solution
The logo is built from a faceted “M” formed by repeating MM structures, symbolising Multimedia. This geometric form overlaps with the iconic architectural lines of HKU’s Main Building, creating the core MMLab logomark. A vibrant palette of cyan-blue, magenta, and yellow-orange brings energetic, contemporary innovation, complemented by clean sans-serif typography for strong recognition across all materials.
The logo is built from a faceted “M” formed by repeating MM structures, symbolising Multimedia. This geometric form overlaps with the iconic architectural lines of HKU’s Main Building, creating the core MMLab logomark. A vibrant palette of cyan-blue, magenta, and yellow-orange brings energetic, contemporary innovation, complemented by clean sans-serif typography for strong recognition across all materials.
Solution
The logo is built from a faceted “M” formed by repeating MM structures, symbolising Multimedia. This geometric form overlaps with the iconic architectural lines of HKU’s Main Building, creating the core MMLab logomark. A vibrant palette of cyan-blue, magenta, and yellow-orange brings energetic, contemporary innovation, complemented by clean sans-serif typography for strong recognition across all materials.
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Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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