Alius Law Brand Revamp
Alius Law Brand Revamp
Alius Law is a London-based boutique law firm specialising in high-value and complex commercial disputes, with a particular focus on the aviation sector, including lease claims, engine maintenance, and aircraft return conditions.
Client
Alius Law
Alius Law
Year
2023
Category
Brand Revamp
Background
Background
The project is a comprehensive brand revamp for Alius Law, aiming to reflect the firm’s commitment to excellence, innovation, and client-centric service. The scope encompasses a refreshed visual identity, brand guidelines, various brand applications, and a full website redesign to convey authority, trustworthiness, and modern sophistication in a competitive legal market.
The project is a comprehensive brand revamp for Alius Law, aiming to reflect the firm’s commitment to excellence, innovation, and client-centric service. The scope encompasses a refreshed visual identity, brand guidelines, various brand applications, and a full website redesign to convey authority, trustworthiness, and modern sophistication in a competitive legal market.
Background
The project is a comprehensive brand revamp for Alius Law, aiming to reflect the firm’s commitment to excellence, innovation, and client-centric service. The scope encompasses a refreshed visual identity, brand guidelines, various brand applications, and a full website redesign to convey authority, trustworthiness, and modern sophistication in a competitive legal market.
Solution
Solution
The visual identity centres on a bold yet sophisticated logotype, paired with a rich, deep green colour palette accented by warm gold tones to create a striking and memorable presence. A key element is the seamless integration of aviation expertise, such as featuring a powerful image of a commercial aircraft in the company profile to position the firm as a market leader. The website adopts a clean, modern layout with generous white space, intuitive navigation, concise copywriting, and prominent call-to-action buttons (e.g., “Learn More” and “Contact Us”). Client testimonials and case studies are thoughtfully incorporated to build credibility and showcase specialised expertise. Overall, the design balances professionalism with approachability, ensuring the brand feels both authoritative and accessible.
The visual identity centres on a bold yet sophisticated logotype, paired with a rich, deep green colour palette accented by warm gold tones to create a striking and memorable presence. A key element is the seamless integration of aviation expertise, such as featuring a powerful image of a commercial aircraft in the company profile to position the firm as a market leader. The website adopts a clean, modern layout with generous white space, intuitive navigation, concise copywriting, and prominent call-to-action buttons (e.g., “Learn More” and “Contact Us”). Client testimonials and case studies are thoughtfully incorporated to build credibility and showcase specialised expertise. Overall, the design balances professionalism with approachability, ensuring the brand feels both authoritative and accessible.
Solution
The visual identity centres on a bold yet sophisticated logotype, paired with a rich, deep green colour palette accented by warm gold tones to create a striking and memorable presence. A key element is the seamless integration of aviation expertise, such as featuring a powerful image of a commercial aircraft in the company profile to position the firm as a market leader. The website adopts a clean, modern layout with generous white space, intuitive navigation, concise copywriting, and prominent call-to-action buttons (e.g., “Learn More” and “Contact Us”). Client testimonials and case studies are thoughtfully incorporated to build credibility and showcase specialised expertise. Overall, the design balances professionalism with approachability, ensuring the brand feels both authoritative and accessible.
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Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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