HKUSCM 25th Anniversary

HKUSCM 25th Anniversary

The Hong Kong University School of Chinese Medicine (HKUSCM), affiliated with the University of Hong Kong's Li Ka Shing Faculty of Medicine, was established in 1998 to integrate traditional Chinese medicine with modern biomedicine

Client

HKUSCM

HKUSCM

Year

2024

Category

Publication

HKU School of Chinese Medicine 25th anniversary publication hero – minimalist green cover with gold calligraphy and open interior pages blending traditional and modern design by Teatime Studio.
HKU School of Chinese Medicine 25th anniversary publication hero – minimalist green cover with gold calligraphy and open interior pages blending traditional and modern design by Teatime Studio.
HKU School of Chinese Medicine 25th anniversary publication hero – minimalist green cover with gold calligraphy and open interior pages blending traditional and modern design by Teatime Studio.
HKU School of Chinese Medicine 25th anniversary publication hero – minimalist green cover with gold calligraphy and open interior pages blending traditional and modern design by Teatime Studio.

Background

Background

This project marks HKUSCM's 25th anniversary through a commemorative publication, encapsulating the school's heritage and innovative fusion of Eastern traditions with contemporary medical practices.

This project marks HKUSCM's 25th anniversary through a commemorative publication, encapsulating the school's heritage and innovative fusion of Eastern traditions with contemporary medical practices.

Background

This project marks HKUSCM's 25th anniversary through a commemorative publication, encapsulating the school's heritage and innovative fusion of Eastern traditions with contemporary medical practices.

Solution

Solution

A minimalist cover with the school logo, neutral tones, and elegant typography sets a clean tone. Interiors balance text and imagery via full-page facility photos, infographics, timelines, and traditional calligraphy illustrations juxtaposed with modern aesthetics for spacious, flowing sections.

A minimalist cover with the school logo, neutral tones, and elegant typography sets a clean tone. Interiors balance text and imagery via full-page facility photos, infographics, timelines, and traditional calligraphy illustrations juxtaposed with modern aesthetics for spacious, flowing sections.

Solution

A minimalist cover with the school logo, neutral tones, and elegant typography sets a clean tone. Interiors balance text and imagery via full-page facility photos, infographics, timelines, and traditional calligraphy illustrations juxtaposed with modern aesthetics for spacious, flowing sections.

HKU School of Chinese Medicine campus building illustration – minimalist line drawing of modern curved glass facade architecture by Teatime Studio.
HKU School of Chinese Medicine campus building illustration – minimalist line drawing of modern curved glass facade architecture by Teatime Studio.
HKU School of Chinese Medicine campus building illustration – minimalist line drawing of modern curved glass facade architecture by Teatime Studio.
HKU School of Chinese Medicine campus building illustration – minimalist line drawing of modern curved glass facade architecture by Teatime Studio.
HKUSCM 25th anniversary book interior spread – timeline and portrait pages with neutral tones and traditional calligraphy illustrations by Teatime Studio.
HKUSCM 25th anniversary book interior spread – timeline and portrait pages with neutral tones and traditional calligraphy illustrations by Teatime Studio.
HKUSCM 25th anniversary book interior spread – timeline and portrait pages with neutral tones and traditional calligraphy illustrations by Teatime Studio.
HKUSCM 25th anniversary book interior spread – timeline and portrait pages with neutral tones and traditional calligraphy illustrations by Teatime Studio.
HKUSCM 25th anniversary book interior – portrait of key figure with clean typography and neutral background by Teatime Studio.
HKUSCM 25th anniversary book interior – portrait of key figure with clean typography and neutral background by Teatime Studio.
HKUSCM 25th anniversary book interior – portrait of key figure with clean typography and neutral background by Teatime Studio.
HKUSCM 25th anniversary book interior – portrait of key figure with clean typography and neutral background by Teatime Studio.
HKUSCM 25th anniversary book timeline spread – key milestones with elegant typography and subtle illustrations by Teatime Studio.
HKUSCM 25th anniversary book timeline spread – key milestones with elegant typography and subtle illustrations by Teatime Studio.
HKUSCM 25th anniversary book timeline spread – key milestones with elegant typography and subtle illustrations by Teatime Studio.
HKUSCM 25th anniversary book timeline spread – key milestones with elegant typography and subtle illustrations by Teatime Studio.
HKU School of Chinese Medicine 25th anniversary publication interior – portrait of key figure with clean typography and neutral background blending tradition and modern biomedical practices by Teatime Studio.
HKU School of Chinese Medicine 25th anniversary publication interior – portrait of key figure with clean typography and neutral background blending tradition and modern biomedical practices by Teatime Studio.
HKU School of Chinese Medicine 25th anniversary publication interior – portrait of key figure with clean typography and neutral background blending tradition and modern biomedical practices by Teatime Studio.
HKU School of Chinese Medicine 25th anniversary publication interior – portrait of key figure with clean typography and neutral background blending tradition and modern biomedical practices by Teatime Studio.
HKU School of Chinese Medicine campus building – modern architecture with curved glass facade under blue sky by Teatime Studio.
HKU School of Chinese Medicine campus building – modern architecture with curved glass facade under blue sky by Teatime Studio.
HKU School of Chinese Medicine campus building – modern architecture with curved glass facade under blue sky by Teatime Studio.
HKU School of Chinese Medicine campus building – modern architecture with curved glass facade under blue sky by Teatime Studio.

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