HKUSTours
HKUSTours
HKUSTours is an initiative by The Hong Kong University of Science and Technology (HKUST) aimed at enhancing community engagement and promoting awareness of the university's rich natural and cultural environment.
Client
HKUST
HKUST
Year
2023
Category
Campaign Key Visual
Background
Background
HKUSTours, an annual October initiative by The Hong Kong University of Science and Technology, fosters community engagement by showcasing the Clear Water Bay campus and Hang Hau area's natural and cultural heritage. Past events drew students, faculty, alumni, and locals to sites like Hang Hau Tin Hau Temple, highlighting sustainability and local history amid growing urban disconnection.
HKUSTours, an annual October initiative by The Hong Kong University of Science and Technology, fosters community engagement by showcasing the Clear Water Bay campus and Hang Hau area's natural and cultural heritage. Past events drew students, faculty, alumni, and locals to sites like Hang Hau Tin Hau Temple, highlighting sustainability and local history amid growing urban disconnection.
Background
HKUSTours, an annual October initiative by The Hong Kong University of Science and Technology, fosters community engagement by showcasing the Clear Water Bay campus and Hang Hau area's natural and cultural heritage. Past events drew students, faculty, alumni, and locals to sites like Hang Hau Tin Hau Temple, highlighting sustainability and local history amid growing urban disconnection.
Solution
Solution
Vibrant illustrations in geometric shapes and a green-blue palette evoke the lush environment. Key sections — Red Bird (sundial sculpture), Ocean Research Facility (marine sustainability), and Signature Plants/Animals (e.g., Rubber Fig, Horseshoe Crab) — enhance educational tours, blending dynamic visuals with immersive storytelling for memorable experiences.
Vibrant illustrations in geometric shapes and a green-blue palette evoke the lush environment. Key sections — Red Bird (sundial sculpture), Ocean Research Facility (marine sustainability), and Signature Plants/Animals (e.g., Rubber Fig, Horseshoe Crab) — enhance educational tours, blending dynamic visuals with immersive storytelling for memorable experiences.
Solution
Vibrant illustrations in geometric shapes and a green-blue palette evoke the lush environment. Key sections — Red Bird (sundial sculpture), Ocean Research Facility (marine sustainability), and Signature Plants/Animals (e.g., Rubber Fig, Horseshoe Crab) — enhance educational tours, blending dynamic visuals with immersive storytelling for memorable experiences.
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Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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