Hong Kong Heritage Pork Lap Chong Box
Hong Kong Heritage Pork Lap Chong Box
HK Heritage Pork is one of the few branded black pig farms and companies in Hong Kong that implements a vertically integrated business model, encompassing self-propagation, self-raising, and self-marketing.
Client
Hong Kong Heritage Pork
Hong Kong Heritage Pork
Year
2024
Category
Packaging
Background
Background
HK Heritage Pork Lap Cheong is crafted with balanced lean-to-fat ratio, delivering rich, aromatic flavour without excessive greasiness — a beloved Hong Kong classic especially savoured during the cooler autumn and winter months.
HK Heritage Pork Lap Cheong is crafted with balanced lean-to-fat ratio, delivering rich, aromatic flavour without excessive greasiness — a beloved Hong Kong classic especially savoured during the cooler autumn and winter months.
Background
HK Heritage Pork Lap Cheong is crafted with balanced lean-to-fat ratio, delivering rich, aromatic flavour without excessive greasiness — a beloved Hong Kong classic especially savoured during the cooler autumn and winter months.
Solution
Solution
The Lap Cheong box packaging blends traditional auspicious motifs (peonies, plum blossoms) with delicate geometric frames and classic Chinese calligraphy. A vibrant palette of red, blue, brown, and purple creates celebratory energy across four variants (Lean Cut, Liver, Regular, Assortment), balancing cultural depth with clean, modern composition.
The Lap Cheong box packaging blends traditional auspicious motifs (peonies, plum blossoms) with delicate geometric frames and classic Chinese calligraphy. A vibrant palette of red, blue, brown, and purple creates celebratory energy across four variants (Lean Cut, Liver, Regular, Assortment), balancing cultural depth with clean, modern composition.
Solution
The Lap Cheong box packaging blends traditional auspicious motifs (peonies, plum blossoms) with delicate geometric frames and classic Chinese calligraphy. A vibrant palette of red, blue, brown, and purple creates celebratory energy across four variants (Lean Cut, Liver, Regular, Assortment), balancing cultural depth with clean, modern composition.
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Visual Identity
HK Public Housing
Visual Identity
HK Public Housing
Visual Identity
HK Public Housing
Visual Identity
HK Public Housing
World Children's Day
Save the Children Hong Kong
World Children's Day
Save the Children Hong Kong
World Children's Day
Save the Children Hong Kong
World Children's Day
Save the Children Hong Kong
Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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Design Studio Hong Kong
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